Marketing
Is ad blocking unfair?
My latest post for Internet Newsletter for Lawyers. Image: Stop! by Axel Schwenke on Flickr.
Why is everyone talking about content marketing?
It’s likely you’ve heard a lot of talk recently about “content marketing”. What’s that? You might turn to Wikipedia for an explanation: Content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to attract, acquire and engage clearly defined and understood current and potential consumer […]
Are blawgs an effective marketing tool?
I won’t get into marketing theory here (being unqualified to pontificate on the topic), but will restate my firm belief – supported by most genuine blawgers – that a blog “works”, ie it engages effectively, raises profile and is good for business, if it expresses a genuine personal voice. (I say “personal” rather than “individual” […]
Lexblog Q & A
Rob La Gatta, Editorial Manager at Lexblog, has already conducted and published on Real Lawyers Have Blogs numerous interviews with leading names in the field of law firm blogging and web marketing. These Q & As deliver structured, in-depth thoughts on the issues law firms should be addressing with regard to their web presence. Latest […]
Google – the only law firm directory to bother with?
Larry Bodine thinks so: Clients use Google to look up phone numbers and addresses, so law firms can cancel their yellow pages ads. When clients want to check out your firm, they are not going to call up to get your printed brochure, they will look you up online. Kevin O’Keefe agrees but sees the […]
None so blind
Web usability guru, Jakob Nielsen, reports in his weekly Alertbox for 20 August 2007 on banner blindness: The most prominent result from the new eyetracking studies is not actually new. We simply confirmed for the umpteenth time that banner blindness is real. Users almost never look at anything that looks like an advertisement, whether or […]
