SEO

Is there a dark side of the moon? and other questions

I’ve been trying to get a handle on Google’s new Hummingbird algorithm update, but with so many self-appointed experts spewing out so much tosh on the web, it’s taken a while to gather my thoughts. One of the most helpful pieces I have come across is by Jeremy Hull on Wired Insights, from which (my […]

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Never mind breaking bad, don’t be evil!

I’m conscious that I’ve not put a virtual pen to WordPress for more than a month now. Last Saturday a friend asked me where I found the inspiration for my daily blog! Clearly he does not take as close an interest in my virtual presence as I thought. Walter White broke bad early on: series […]

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Outreach

Hi there, [well, hello!] I hope you are well and are having a good week. [you care?] I’m contacting you from xxx, a content agency based in xxx. [content? uh oh!] We came across your site and we really like it [well, thanks!] and in fact we work with a number of clients that would […]

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Socially useless

A recent story/scandal I keep being drawn back to is that of Grant Shapps, Tory party co-chairman, former housing minister and former (result!) web enrepreneur and marketing guru, aka Michael Green, now, vicariously, aka Sebastian Fox. I’m quite happy to acknowledge that making millions from his [wife’s] web businesses qualifies him/her as a successful entrepreneur. […]

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Wall of shame – vacuous and inaccurate free legal content

Nearly Legal has a beef about sub-standard “free legal content”. I’m with him. In Part 1 he looks at two services who peddle useless “legal” information for their own gain for SEO purposes. His exemplars are firstly Forward3D, an SEO agent for Irwin Mitchell, who wonder if he might “be interested in sharing some unique […]

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Wall of shame – some comments I have trashed

You really should check what your SEO company are doing for you. A new comment on the post “Google+ thoughts so far” is waiting for your approval https://www.binarylaw.co.uk/index.php/2011/07/18/google-thoughts-so-far/ Author : Solicitors Stockport (IP: 80.2.150.21 , cpc1-stkp8-2-0-cust532.10-2.cable.virginmedia.com) E-mail : mortons@binkmail.com URL    : http://www.mortons-solicitors.co.uk Whois  : http://ws.arin.net/cgi-bin/whois.pl?queryinput=80.2.150.21 Comment: I like Google Plus.  Its definately having an […]

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Scooping up work online with the “long tail”

I received a Press Release today. Normally these go straight in the bin, but this one grabbed my attention as it was good advice and the accompanying Top 10 SEO tips are spot on. Research carried out by digital marketing specialists Add People for leading Manchester PR agency RMS shows that law firms are more […]

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The search engines will find you

By far the best advice I have seen recently on SEO for law firms (well for anyone really) comes from North American legal web gurus Steve Matthews of Stem Legal and Robert Ambrogi in their article Optimizing Your Online Shingle: On-Page and Off-Page Best Practices published in the ABA’s Law Practice Magazine last summer. The […]

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Personally, I think we’re tops

Have you noticed how recently your site has been doing so much better on Google? Those SEO efforts are really paying off, right? Wrong! Google is showing you what you want to see. Actually it’s been going on a long while. In April 2009 Goog introduced Personalized Search for everyone. Basically this means that your […]

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Search engine optimisation – a holistic approach

First Published in the Internet Newsletter for Lawyers, September 2009. Most users don’t look past the first two or three pages of results returned by a search engine, so understanding and implementing search engine optimisation (SEO) is critical. SEO is the process of improving the volume or quality of traffic to a website from search […]

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Lawyer comment spam

Denver Personal Injury Lawyer | sharonsmith333@yahoo.com | osullivan-law-firm.com | IP: 72.70.201.98 wrote: I really enjoyed your post. I will have to come back again to read some more of them. Dear Sharon I’m so pleased you not only visited my blog but took the time and trouble to comment so incisively. I’m sure all my […]

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Catching up

Been away on protracted hols. Quite possible to have kept posting of course, but did not have the inclination. Had I done so, here’s a few things I might have posted about: Martindale-Hubbell Connected In July Robert Ambroggi took an exclusive first look. It’s now out in public beta. Will this fly or crash? The […]

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Don’t don the black cap

A recent post on LexBlog highlights the importance of knowing what you’re doing or what others are doing for you when you seek to boost your Google juice by purchasing links or engaging in “excessive” link exchanges. In his post FindLaw gaming Google? Kevin O’Keefe reviews what FindLaw are doing for lawyer customers for $1,000 […]

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SEO for dummies

Nearly Legal has a thing for Sally Field naked: she boosts his Google juice. His recent rise in the rankings for the said search term was helped by the fact that on Tuesday Sally won the Best Lead Actress Emmy for her role in Brothers and Sisters where all those leading TV actors you’ve seen […]

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SEO: quality is the key

Google Keeps Tweaking Its Search Engine in the New York Times gives a rare view inside one of the key departments at Googleplex. Amit Singhal, for some reason quaintly referred to as “Mr. Singhal” throughout, is the master of Google’s ranking algorithm, the complex program that calculates the relevance of a particular page to a […]

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