2006

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Reasons not to blog

Another great post sourced from this month’s Blawg Review is US attorney Brett Trout’s Why Lawyers Should Not Blog.

The culture of some law firms is simply not conducive to blogging. Blogging simply emphasizes the firm culture. If the law firm is filled with quality attorneys, blogs will are beneficial, not only to the law firm, but to their clients as well.

If the firm has its share of overbilling, underqualified lawyers who would have difficulty practicing their way out of a wet paper bag, however, it is a different story. In a law firm which routinely oversells and underdelivers, a blog would simply make this apparent to prospective clients BEFORE they hired the law firm. It would also provide clients a forum to comment on the job they believe the law firm did for them.

I commend you to view the original post and read Brett’s blog, but cannot resist quoting in full his list of reasons why some law firms should probably not blog:

Scared what the attorneys might say
Lots and lots of secrets
Right hand does not know what the left is doing
Figure the less clients know the better
The lawyers are bad writers
The firm lacks personality
The lawyers lack smarts, honesty, talent etc.
The lawyers at the top are control freaks
Firm does not work and play well with others
Lacks basic communication skills
Culturally neither open nor transparent
Not concerned about clients once they are in the door
Scared what past clients will say
Lots of disgruntled employees
The firm is pure evil (’cause you cannot fool the Blogosphere forever)

Trainee love

More than two months on, Watson Farley & Williams continue to show no remorse, persisting in publishing their so-called Trainee Law Blog, whose failings I have previously summed up. We’re now on episode 23.

On its launch in late September, Legal Week quickly posted a story about it, sans any investigation, describing it as “possibly the most fashionable law firm marketing initiative”.

Roll on Friday actually read it, finding it, like the Andrex puppy, “lovely, if a little one sided”.

Justin Patten was the first to “wonder if this actually is a blog”, commenting that “the law firm has committed an error with the initiative”.

PR Guy viewed it as “a bit like your granddad turning up at club with an open neck shirt and medallion” and more recently Web Fly has referred to it as “a masterclass in how not to launch a blog”.

Charon QC also questioned its blog credentials, seeing it nevertheless as a reasonable idea but “pregnant with the control apparatus”, and launching, in response, his own Muttley Dastardly LLP – a blog for the modern era.

The most detailed critique of this “Blog Fuckwittery” was from web consultant Suw Charman in her Strange Attractor blog on Corante, who saw it as “something truly atrocious” and filed her post under the afore-mentioned category in some august company.

As always, Geeklawyer was not shy to suggest of this “embarrassingly gauche … pseudo blog” that the firm should

yank it and do the job properly. We’ll try and pretend we never saw it. Or at least the other bloggers will; Geeklawyer will rub it in your face forever – but then he’s a sadist, it’s what he has to do.

It’s a bit late now for them to yank it and do it properly and they will forever be tainted with the flack, but I’d shut up if they just changed “Law Blog” to “Love Letters” or some such.

Peter Black, an associate lecturer in law at the Queensland University of Technology, hosts this month’s Blawg Review on his Freedom To Differ blog, which focuses on the legal regulation of the internet and the media, providing an extensive selection of great links for the IP/media lawyer in particular.

One that caught my eye was to Weatherall’s Law: IP in the land of Oz (and more) which explains why Australian copyright law is about to criminalise a good proportion of its population. Are you a criminal for using your iPod? analyses the effect of the new Oz Copyright Amendement Bill which, by s132AL makes it a strict liability offence to possess a device which is to be used for copying material protected by copyright where a copy is infringing. iPodders will be criminals because:

- copies made on iPods are currently infringing copies (because there is no exception for private copies/format shifting). The new law proposes a format-shifting defence, but on the current draft, that exception does not in fact legalise iPod use (because most iPod use involves people making – and keeping – two copies in mp3 format)

- thus, if you have an iPod, it (under the current draft) is a device which will be used for making infringing copies – hence possessing it is a criminal offence.

Now, to avoid this result, all the government has to do is (a) draft the iPod exception properly, to fit the technology, and/or (b) remove the strict liability offence.

In a world where once you digitise content you have to wave it goodbye you have to ask yourself whether almost unenforceable criminal or civil liabilities are the answer against the casual infringer who for the most part sees little or nothing wrong in what they are doing. Didn’t we learn that taping is not killing music?

The recording industry and its brethren have been crying wolf for years. At various times we have been told that the pianola was going to kill sales of sheet music, that radio was going to kill sales of records, that photocopying would kill sales of books, that the VCR would stop people going to movies …

Along the way we have been told that the use of the latest technology was immoral – everything from the photocopier to the cassette recorder to the VCR.

[Chicago University economist Stan] Liebowitz says we are in the middle of a “wonderful natural experiment” which will determine fairly quickly whether the latest high-tech copying machine causes the sort of damage the other machines didn’t. He adds that from an economist’s point of view it would be no real disaster if it did. The present recording industry would be replaced by something better able to make money in the changed environment.

This from 2003. Now I’m not a fan of the unfettered market, but you have to accept that it, rather than copyright law, appears to sort the problem out so far as the man in the street is concerned. Reasonably-priced iTunes tracks divert at least some of us some of the time from illegal music downloading. So too low-priced DVDs sell by the truckload in place of illegal movie downloads; and as broadband speeds increase the move will be to lower-than-currently-priced iTunes movies. (According to recent research only 14% of broadband households would be interested in iTunes movie downloads priced at $15 each.)

That sorted we can address commercial re-use and genuine pirates.

Adnonsense (2)

Kevin O’Keefe blogs sensibly that running Google ads is inappropriate on blogs marketing professional service or product, pointing out that at the very best you may earn only a few hundred dollars a month.

If you’re a law firm or other professional service firm charging hundreds of dollars an hour for your time, do you want to be viewed as so hard up you need to sell ads on a blog?

Implicit here and in my previous post, is that running Google ads distracts from your own marketing message; worse, it will also divert attention to competitors whose ads you will trigger.

Law blog search

Two new (US-based) law blog search tools:

Blawg.com is a relaunch of Blawg.org with 1233 entries in 26 categories. It remains a coventional searchable catalogue with brief descriptions and links to both the blogs and their feeds.

BlawgSearch is a more advanced offering from Justia with 900 entries in 40 subject categories, 169 state law blogs and just 56 law blogs from outside the US. You can browse the categories, sort the catalogue entries by popularity, by name or by last post date and save feeds for these results. A search on the other hand searches all recent posts, returning results by relevance.

Fun with numbers

Blog enthusiasts will be chuffed to learn that the blogosphere represents more than half of all websites. So bloggers rule! Or do they?

Netcraft, in its November 2006 web survey reports that there are now over 101 million websites (hostnames), commenting that “Blogs and small business web sites have driven the explosive growth this year, with huge increases at free blogging services at Google [ie Blogger] and Microsoft.” Meanwhile Dave Sifry of Technorati reports that in October Technorati was tracking over 57 million blogs. Though Netcraft’s comments do imply every blog counts as a website, I’m not sure we’re comparing apples with apples here.

And how representative are the bloggerati? Web usability guru Jakob Nielsen writes that:

In most online communities, 90% of users are lurkers who never contribute, 9% of users contribute a little, and 1% of users account for almost all the action.

There are about 1.1 billion Internet users, yet only [yes, only] 55 million users (5%) have weblogs according to Technorati. Worse, there are only 1.6 million postings per day; because some people post multiple times per day, only 0.1% of users post daily.

Blogs have even worse participation inequality than is evident in the 90-9-1 rule that characterizes most online communities. With blogs, the rule is more like 95-5-0.1.

So, frequent bloggers are a tiny unrepresentative minority. I can’t say that’s news to me. But by comparing apples with pears Nielsen suggests that this ratio shows greater “participation inequalty” than in other online communities. Hogwash!

Contracts again. Apparently it’s OK in the US to lie through your teeth to induce someone to sign a contract. Here in the UK it’s just not cricket.

[Borat] is described as “a documentary-style film” that the producer “hopes to reach a young adult audience using entertaining content and formats”. Clause four states that the participant waives the right to bring any claims against the producer. At first, its subclauses include standard terms such as “damages caused by ‘acts of God’”. Then they go further, demanding that the subject agrees not to bring any claims over “false light (such as any allegedly false or misleading portrayal of the Participant)” and “fraud (such as any alleged deception or surprise about the Film or this consent agreement)”. …

Do these clauses protect Baron Cohen and his producers from legal action? According to Phil Sherrell, a media lawyer at international law firm Eversheds, the clause waiving the right to seek redress against the producers would be struck out under English law. “If this was playing out in England, the subjects would have a good claim that the nature of the project had been fraudulently misrepresented, and that the agreement was therefore void,” he says. “If you look at clause four, there are constant references to the subjects being falsely or misleadingly portrayed. The producers might think that it flags up their intentions and makes it clear that emotional distress may be caused, but none of that would matter if the producers did completely mislead the victims about what they were letting themselves in for.”

At least one US entertainment lawyer believes the forms are watertight, however. “Generally, these releases will hold up in court unless the person suing can prove that he signed the agreement under false pretences or while incapacitated,” says Aaron Moss, an entertainment lawyer for LA-based Greenberg Glusker. “Even if a participant was lied to, a court may find that the person should have read the contract and that if he didn’t, it’s essentially his own fault.”

Source: Guardian Unlimited: Film: The Borat backlash

I can’t do better than quote verbatim from Jack Schofield in the Guardian Technology Blog:

Over at Slate, Paul Collins makes the reasonable point that lots of examples of plagiarism may well come to light as more old works are digitised for Google Book Search. I should hope so! What he doesn’t point out is that previous generations of artists have not had the ludicrously restrictive views of copyright and originality that the giant mercenary copyright holders are forcing on us today.

All our most creative people have always picked up stuff from everywhere – including giants such as Shakespeare, Herman Melville, Ezra Pound and James Joyce – and made it their own. As Pablo Picasso said: “Bad artists copy. Great artists steal.”

If creative people had, for the past 2000 years, been obliged to work under the sort of insane conditions that are increasingly being applied today, we wouldn’t have very much culture at all.

I doubt if this is news to anyone, but if it is, try Free Culture: How Big Media Uses Technology and the Law to Lock Down Culture and Control Creativity (2004) by Stanford law professor Lawrence Lessig. You can download it free from http://www.free-culture.cc/freecontent/

Opening up a new Vista

Computer lawyer Mark Rasch analyses Microsoft’s end user licence agreement (EULA) for the new Vista operating system and finds the boys in Redmond ready to help themselves, leaving you weeping on the floor.

The terms of the Vista EULA, like the current EULA related to the “Windows Genuine Advantage,” allows Microsoft to unilaterally decide that you have breached the terms of the agreement, and they can essentially disable the software, and possibly deny you access to critical files on your computer without benefit of proof, hearing, testimony or judicial intervention. In fact, if Microsoft is wrong, and your software is, in fact, properly licensed, you probably will be forced to buy a license to another copy of the operating system from Microsoft just to be able to get access to your files, and then you can sue Microsoft for the original license fee. Even then, you wont be able to get any damages from Microsoft, and may not even be able to get the cost of the first license back.

… So if your entire network is shut down, and access to all your files permanently wiped out, you get your couple of hundred bucks back – at most. And, as far as I can tell, there are no warranties on the license, no assurance (like the kind you would get on a toaster oven or a lamp) that the thing actually works or does any of the things advertised. What is worse, if you just want to get your money back (assuming Microsoft doesn’t want to give it to you) then you have to file a lawsuit (probably in Redmond, Washington) under the laws of Washington State, and if (and only if) you can prove your case, and your damages, can you get your money back. You aren’t entitled to, upon your belief that there was a breach of contract, simply walk up to the cash register at your local Fry’s or Best Buy and take a couple of hundred bucks from the till. This is called “self help” (or theft) and is not generally allowed as a contract remedy.

But the Microsoft Vista EULA, like many other software license agreements, gives the owner of the software (remember that’s Microsoft because you didn’t buy it, you just licensed it) the right of self-help. They have the right to unilaterally decide that you didn’t keep up your end of the contract, for example you didn’t properly register the product, you weren’t able to demonstrate that it was genuine, and so on, and therefore they have the right to shut you off or shut you down. So, what gives them the right? Apparently, the very contract that they now claim you violated.

Thank’s to John Naughton for the pointer.

What’s happened to the TimesOnline Law Weblog which has disappeared from the radar?

At the time of its launch I wondered how the TimesOnline Law section and the Law Weblog would co-exist, commenting that, compared to news sites, blogs “allow less formal reporting and comment, free from the usual editorial strictures”.

Could it be the blog was too much hard work? too open? or do they have something up their sleeve?

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