This time from Winckworth Sherwood.

In its loosest sense a blog is simply an online diary with posts presented in reverse chronological order. On this definition, this is a blog. So why do I take issue? Because 55 million bloggers define a blog as much more than this and you do yourself no favours by pretending you have what you have not.

It is, frankly, embarrassing that well-paid marketing people should suggest to the firm that such a page be called a blog; it is even more embarrassing that the firm should go along with this.

LawCareers.net tellingly describes it as “very voguish“. Halogen.no also has something to say about it, but I know not what.

By Nick Holmes, 7 February 2007
Filed Under Blogging 

Comments

One Response to “Another faux trainee blog”

  1. Charon QC on 8 February 2007 12:31 am

    Nick… the link to 55 million bloggers does not work - wonderfully ironic.

    I am grateful for the ‘discovery’ of yet another aw firm with a ‘trainee blog’ - why do they do it?

    As always… Charon is a bit baffled by these things - but Matt Muttley is interested.

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