Feb

26

Lawyer comment spam

Filed Under Spam, Search engine marketing

Denver Personal Injury Lawyer | sharonsmith333@yahoo.com | osullivan-law-firm.com | IP: 72.70.201.98 wrote:
I really enjoyed your post. I will have to come back again to read some more of them.
Dear Sharon
I’m so pleased you not only visited my blog but took the time and trouble to comment so incisively. I’m sure all my readers are […]

By Nick Holmes, 26 February 2009

Oct

17

Not a plug for Lexis Web

Filed Under Law publishing, Search

Tried out the (US) Lexis Web beta search engine yet? It indexes “important, legal-oriented Web content selected and validated by the LexisNexis editorial staff”, including

Governmental agency information (federal, state, local)
Informal commentary on legal issues (e.g., blogs specifically for lawyers and legal professionals)
General Web information about legal topics

At first it seems quite natty, with good, relevant […]

By Nick Holmes, 17 October 2008

Sep

18

Catching up

Filed Under Search engine marketing, Social networking, Feeds

Been away on protracted hols. Quite possible to have kept posting of course, but did not have the inclination. Had I done so, here’s a few things I might have posted about:
Martindale-Hubbell Connected
In July Robert Ambroggi took an exclusive first look. It’s now out in public beta. Will this fly or crash?
The rise of Twitter […]

By Nick Holmes, 18 September 2008

Aug

20

Don’t don the black cap

Filed Under Search engine marketing

A recent post on LexBlog highlights the importance of knowing what you’re doing or what others are doing for you when you seek to boost your Google juice by purchasing links or engaging in “excessive” link exchanges. In his post FindLaw gaming Google? Kevin O’Keefe reviews what FindLaw are doing for lawyer customers for $1,000 […]

By Nick Holmes, 20 August 2008

Jul

14

Quick and easy custom search with Google

Filed Under Articles, Search

Some 18 months ago Google launched its Custom Search service (still in beta) that enables you to create a custom search engine (CSE) focussing on anything up to 2,000 specified URLs.
The rationale is that, despite its undoubtedly sophisticated algorithms, even with a carefully crafted search, Google will always return results near the top that are […]

By Nick Holmes, 14 July 2008

Apr

8

Taking the juice out of Google

Filed Under Search

When Google launched it’s Custom Search Engine service 18 months ago, I expected thousands of CSEs to pop up all over. That’s happened, but I’m not aware that any in the areas I monitor have made a mark. Why so?
In the UK legal arena I know of only a few CSEs:

I put together a number […]

By Nick Holmes, 8 April 2008

Nov

8

What’s a “legal” search?

Filed Under Search

A couple of big players have recently come out with new “legal” search engines (for the US market).
There is Westlaw’s WebPlus which, “through a combination, it seems, of editorial selection of sites or domains and an algorithm the engine offers to fetch you from the web a better selection of legally interesting results than a […]

By Nick Holmes, 8 November 2007

Oct

19

Navigational search

Filed Under Browsers, Search

Navigational search - gaining access to a specific site or page by searching for the actual web address or a portion of it - is common, not just amongst the uninitiated (who you might say do it out of ignorance), but amongst the web savvy.
Jeremy Crane at Compete:
It’s actually astonishing how often people search for […]

By Nick Holmes, 19 October 2007

Oct

16

Google - the only law firm directory to bother with?

Filed Under Search engine marketing

Larry Bodine thinks so:
Clients use Google to look up phone numbers and addresses, so law firms can cancel their yellow pages ads. When clients want to check out your firm, they are not going to call up to get your printed brochure, they will look you up online.
Kevin O’Keefe agrees but sees the directories playing […]

By Nick Holmes, 16 October 2007

Sep

27

Adnonsense (3)

Filed Under Mammon, Search

Google is in a bit of a bind. On the plus side it can be credited with:

opening up access to the web with Google search,
providing advertisers an effective channel for their web marketing through its AdWords scheme, and
giving legitimate publishers, large and small, the opportunity to generate income from serving up those ads through its […]

By Nick Holmes, 27 September 2007

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