Falling out of love with Google

I’m a big fan of Google the search engine. Always have been. But like many others, last year I started falling out of love with Google the business. It’s just too big, too powerful and its ambitions too great. It hasn’t abandoned its “don’t be evil” motto, but it defines evil for itself. It has largely retained its focus on search, but it defines the scope of search itself. It developed the brilliant Adwords scheme which was the source of it’s staggering success, but has now polluted the internet and encouraged rampant copy theft and spam through its Adsense scheme.* It knows everything about you but will reveal little about itself. In short Google is the new Microsoft.