Data Protection/Marketing: EU guidance on digital marketing

By Nick Holmes on April 21, 2004
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Filed under Information rights, Privacy

The EU advisory working party on data protection and privacy issues in Europe, made up of the national Data Protection Commissioners of the member states, has published an opinion on the proper interpretation and application of that part of the recent EU Directive on privacy and electronic communications which deals with direct marketing by e-mail or SMS. You can find a brief article on the new guidance on Osborne Clarke’s Marketinglaw website (free but registration required).

EU Data Protection Working Party Documents

Osborne Clarke article