I wholeheartedly agree with Kevin O’Keefe at Lexblog that law firms should use RSS to get their (PR) information to their target audience. Kevin monitors a lot of RSS feeds for legally related keywords and key phrases and is shocked how little he receives from large law firms with very significant PR budgets.
It’s not just effective PR at issue here, but the wider marketing strategy. There are many hundreds of UK firms publishing latest news, articles, press releases and so forth on their websites, yet you will be hard-pressed to find more than a handful publishing RSS feeds for these (bloggers aside). Many firms also pump out newsletters with latest headlines – but not only do these get overlooked by recipients in the clutter of today’s email overload, worse, according to iMedia Connection, more than 20 per cent of permission-based commercial email gets blocked or filtered before it reaches the inbox. So, even if you want it, chances are one in five you won’t get it.
Thanks for the mention of the post Nick.
Seems to be a no brainer that law firms use blog software for publication and distribution of articles, press releases, and the like. Unfortunately, it appears the vendors who do the law firms’ website & PR work don’t understand the issue, and if they do, are not capable of executing.